Cruise Live

CruiseLive, Germany’s only cruise fair, addresses both trade visitors and consumers. It is designed as a traveling exhibition and has since 2001 been to three different major German cities. Each event drew 5,000 attendees plus 50 exhibitors who provided detailed information on cruise holidays. An additional 500 trade visitors were supplied with useful sales advice during workshops running parallel to the event.

Specifications: Event design. Development and organization of a consumer show that offers visitors entertainment and excitement, along with a series of special events for trade visitors, all set in an extravagant location. Trade visitor acquisition and management. Development and organization of a show-related evening event for exhibitors and visitors.

Services provided: Venue finding and booking. Handling of authorizations and special requirements. Acquisition of exhibitors and attendees. Exhibitor service. Attendee management. Coordination of service providers. Handling of sponsors. Production of printed and advertising materials including logistics. Technical concept and setting. Staff logistics and fair hostesses. Wrap-up and documenting